| 2 Products behaviourism, cognitive, freewill? | 
|
|
| Select a particular product and review the psychological
techniques and implications of the advertising campaigns, images in advertising
and/or other materials (web sites, promotional literature, TV ads., etc.)
relating this to psychological theories of image reception. Examples: Barbie, Tango campaign, IKEA ads, MINI ads, IMAC ads, Coca Cola ads, etc. Be imaginative about your product and the quality of the campaign being analysed |
References: The Silk Cut Advertising campaign, Benneton Advertising campaign and texts that discuss this as deconstruction (Derrida), Intertexuality and paralogy (Lyotard) |
|
| Select a group of ads for a type of product and
deconstruct several different images by comparing techniques used e.g. perfume,
trainers/shoes or other clothing, mobile phones, a food item such as chocolate,
bottled water, etc., in order to establish the psychological attraction
of the product presented in the images. |
References: analysis of product qualities of representation and theories of motivation/drives/desire, social psychology, gender theory, deconstruction (Derrida) |
|