• To develop skills of self-presentation
• To develop transferable skills in organisation and planning
• To develop an understanding of relevant employment contexts/structures
• To address issues of marketing and funding

Objectives

By the end of the module, the student should have
• Produced a CV and Personal Profile
• Developed a knowledge of audiences and marketing
• Shown the ability to plan and organise
• Shown an understanding of the requirements of working in an organisation
• Shown an understanding of the requirements of self-employment
• Shown good interpersonal skills

Indicative Content

• The C.V and Self Presentation
• Publicity: Media, Press and Internet
• Audiences and Marketing
• Funding and Sponsorship
• Budgeting
• Event Organisation/Project Management
• Interpersonal Skills/People Management
• Writing a Proposal
• Freelance/Self-Employment
• Co-operatives, Companies and Charities

Indicative Reading List

Allen, M. Sponsoring the Arts: New Business Strategies for the 1990s, 1990
Anthony, Rebecca, The Curriculum Vitae Handbook, 1998
Arts Council, Development Funds, Current edition
Arts Council, Press Contacts and Mailing Lists, Current edition
Bevan O. “Preparing a Proposal,” Artists Newsletter, September, 1991
Blaug, M. The Economics of the Arts, 1992
Broadbent, A. The Regional Arts Funding Handbook, 1994
Brody, E.W. Communication Tomorrow: New Audiences, New Technologies, New Media, 1990
Chong, D. About Arts Management, 2001
Clayton, P. Forming a Limited Company, 1998
Conversations at the Castle: Changing Audiences and Contemporary Art, 1998
Davis, J. The Directory of Grant-Making Trusts, 1999
Finn, D. and Jedlicka, J. The Art of Leadership, 1999
Fishel, D. The Arts Sponsorship Handbook, 1993
Forrester, S. and Manuel, G. The Arts Funding Guide: Directory of Social Change, 2000
Gittus, J. Controlling Costs, 1992
Grey, A. and Skildum-Reid, K. The Sponsorship Seeker’s Toolkit, 1999
Hague, P. and Jackson, P. Do Your Own Market Research, 1998
Hollis Directories, Hollis Sponsorship and Donations Yearbook, Current edition
Hopkins, L. Budgeting for Business, 1994
Hutchinson, R. The Politics of the Arts Council, 1982
Jeffri, J. Arts Money: Raising it, Saving it, and Earning it, 1983
Levis, J. Art Culture and Enterprise: the Politics of Art and the Culture Industries, 1995
Maughan, C. Arts and Cultural Management, 1997
McBurney, D. ed. The Community Arts Information Book, 1992
Myerscough, J. The Economic Importance of the Arts in Britain, 1988
Pick, J. and Anderton, M. Arts Administration, 1995
Pullen, M. Do Your Own Bookeeping, 1998
Witts, R. Artist Unknown: An Alternative History of the Arts Council, 1998